One of the coolest things about my job is traveling to the Business of Design Conferences twice a year. A week ago Judy and I headed up to New York City for three days to gain master level training about the business of design. I feel as if I am back in school at these conferences. I love it! I have my laptop in hand and quickly take as many notes as I can, in hopes of bringing these thought provoking strategies and business practices back to the rest of the team for implementation.
Judy and I heard from many speakers, including the 4 below: Tobi Fairley, Steve Nobel, Adam Japko and Pam Danziger.
Tobi Fairley talked all about the endless possibilities of having online conversations through social media and how online influencers can create a viral success for you and your business. Building an online media presence takes time and a lot of patience.
Steve Nobel gave us great insight into the consumer and the luxury market as a whole from fashion to interior design to the luxury lifestyle itself. How do we become the best interior designers we can be? Not only do we need to be educated in our products, but also understand our clients’ purchasing preferences while effectively communicating the value of living well.
Adam Japko was the king of SEO. His focus was on content marketing and gave advice on what we should be doing to leverage our social media content.
Pam Danziger presented research findings on the luxury market and talked in-depth about consumer psychology. This information helps us understand our clients and howe we can best serve them.
Thank you to all the guest speakers your expertise.
Some of the fun stuff included David Shepherd, CEO of Designing Profits, Inc. giving a kiss to the “Business of Design” Service dog, named Lani. Since the Business of Design conferences started 6 years ago, David has donated 10% of all our conference profits to sponsor a rescue dog through the Quest Foundation. It takes 10,000 to train a whole dog and this conference we finally got our DOG! It was a wonderful surprise during the final hours of the conference.