Scala Luxury is a furniture company based in California with a taste for opulent materials. It’s not uncommon to see their products made with bronze, bone, horn, parchment (goat skin), and shagreen (skate skin). If you need something really special, look no further. The Honeycomb Cabinet above is finished in black polished lacquer with bone inlaid pattern, and retails for around $12,000.
Judy, Ashley, Brittany, Lauren and Hilaire traveled to High Point, North Carolina yesterday to hear a talk on “The History of Luxury” by James Caughman, who is currently the senior marketing executive for the Kohler Interiors Group, responsible for the Baker, McGuire, Ann Sacks, and Kallista brands. This event was an ASID Carolinas CEU Community event. Thank you to the team at the Baker Knapp & Tubbs Showroom for hosting such a wonderful event!
The talk was very informative and further explored the history of luxury. Below are four great takeaways that we thought you might be interested in knowing from the presentation.
- What is luxury? Luxury is about good design, wonderful materials, crafted by artisans but most importantly luxury is about an experience.
- In the world of luxury we (Americans) look to the so called “captains” for aspiration and emulation.
- In the past, luxury was reserved for the court, but today luxury is much more accessible. It’s changing from conspicuous consumption (buying because I can) to conscientious consumption.
- “We live in an opaque world. We need to create transparency.” As in, it is our role (interior designers) to educate on quality and to share our knowledge.
What is your perspective on interior designers and the history of luxury? To you, how has luxury evolved over the years?